Globalization and social networks in World Cup 2014

Only during the group stage of the World Cup mentions in Facebook totaled over 1,000 million, or a sporting event of any other category, according to the news center of the social network had never happened.

 

The World Cup final between Germany and Argentina produced 32.1 million of 280 million tweets and Facebook interactions. However, the peak of the social network occurred during the match between Brazil and Germany lost 7-1 to the host, generating 35.6 million tweets, becoming its own in the most discussed in the history of sports event in Twitter .

 

Brazil 2014 "is the first event that is already with all this wave of social networks and devices, four years of technology are many years and that's what has primarily made ​​this world has been so widespread," said Gonzalo Rojón, technology analyst at consultancy the CIU.

 

In addition to increased internet penetration, another factor is the spirit of the event. "Football is a social phenomenon that generates many passions, many black and white, is suitable to be debated and discussed in the nets," said Dr Maria Elena Meneses, ITESM researcher and specialist in technology.

 

If in addition to watching the game on TV, you had the phone or the computer at hand, you are not alone, that's the new way this World Cup lived: on multiple screens, "became something different, the same programs discuss where the sports event are sending tweets, there is an interaction with social networks, this virtuous circle made ​​more people could see and enjoy another way, they could comment, " said Rojón.

MEMES

Ballon on social networks for Brazil 2014 might well bring him memes, according to Gonzalo Rojón, which he chose as the main aspect to emphasize during this World Cup. Thanks to them, the World "it became more entertaining, more fun, create a stir and begin to viralizar" said.

 

For Maria Elena Meneses, this phenomenon in social networks helped to extend the World Entertainment. "Beyond that you have fun 90 minutes with a football game, the networks are also a medium that allows you to carry, extend the entertainment, generated a conversation over all the weeks," she said.

 

About the comments in social networks, World decades ago lived only through television and through the voices of sports commentators. Now, the networks have led to the diversity of opinion, thought Maria Elena Meneses.

 

Maria Elena Meneses, all networks are winners. "They all belong to what some would call the ecology of communication today, it is an ecology in which you can not separate one from another. I do generally think was a triumph of social networks".

 

Beyond social networks, internet itself was marked by the searches were conducted of the World, more than 2,000 million, according to figures released by Google.

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